Temperature Check

Designed for ethnographic-style learning

Temperature Check℠ is a series of curated, online exercises and discussions that allows us to talk to consumers from the comfort of their own home.

Temperature Check℠ enables ethnographic-style discovery to get to the bottom of their worries, their fears and the impact these will have on daily life. 

Responsive design allows for follow-up and pivots in discussion if real-time events force a context change. 

Participants can also upload photos and video which provides a rich treasure trove of raw data for future use.

BENEFITS

• Quick turnaround from start to finish

• Accommodates both regional and national samples

• More insightful than traditional focus groups 

• Easy and flexible for consumers to participate in from home 

• Incorporates real-time learning into dialogue

• Good for understanding consumer perceptions, needstates and motivators as well as for concept testing and feedback.