marketing — the change project — Blog

Posts in marketing

Stress 2.0

We are now learning to live with a stress for which there is no modern-day playbook.

brand, marketing, product managementkelli petersonJuly 1, 2020consumer insights, branding, product development, marketing, post COVIDComment

Brand Refresh? 5 Tips for Success

A brand update should have clear rationale and specific ambition to direct the process.

brand, marketingkelli petersonNovember 5, 2018branding, rebranding, positioning, marketing, brand strategyComment