brand strategy — the change project — Blog

Posts tagged brand strategy

Brand Refresh? 5 Tips for Success

A brand update should have clear rationale and specific ambition to direct the process.

brand, marketingkelli petersonNovember 5, 2018branding, rebranding, positioning, marketing, brand strategyComment

Values: Is it Time for an Update?

How hard are your company’s values working for your brand?

brandkelli petersonOctober 15, 2018values, branding, marketing, brand equity, culture, brand strategyComment